Everyone's website sucks, mine, yours, Amazon's - well theirs sucks less than most - but fundamentally everyone can improve, it's why they spend millions each year on testing and improving. In 10 minutes I'll do my best to show you the must-have, quick wins, that we employ, improving clients conversion rates on their websites by 400% in 3 months.
Useful intellectual property is intellectual property that at least provides a return on hte investment. Why spend money on development only to see someone use your idea? Using intellectual property intellectually means managing costs and maintaining competitive advantage to the benefit of your bottom line. Edward Humphrey-Evans will provide examples where benefits from licensing or being the first and only to market have provided immediate returns.
You’re running your own business – of course you’re busy. There simply aren’t enough hours in the day to do everything. Isn’t it time you worked smarter, not harder? Lisa from In a Pickle will be proviing some time saving top tips to help you keep on top of your office admin!