NBG Member reveales strategies for business growth in book
Saturday 27 August, 2011
When it comes to business books there are some really clever people out there who share the wealth of their expertise with an audience devouring them, looking for the nugget that will transform their life. What if you could pull all the nuggets together?
Counter Attack – Business Strategies for Explosive Growth in the New Economy is a generously titled book that has brought together more than 30 business experts who share their nuggets of wisdom with equal generosity. Brought together by business guru Brian Tracy, they cover myriad disciplines and all are focused on seizing opportunities today in our challenging economy.
Included among the authors is Newbury Business Group member and Morgan PR associate Sally Rainbow-Ockwell, a global award-winning business coach with ActionCoach that we have frequently worked with. In a succinct chapter she challenges: ‘Who do you need to be?’ and looks at the different skills sets business owners need as their pride and joy evolves – with some tough love for those control freaks amongst you.
Naturally awareness is essential to making the right changes and she asks how aware the reader truly is about their approach to business. For example, hiring the right people is pointless if you do not give them the freedom to actually work for you. Delegation isn’t an offensive word!
Sally, who knows her stuff, argues effectively that being who you need to be is fundamental to achieving the right outcomes. Having seen the benefits of working with clients she explains how as a business owner you might not have all the right answers and working with a trusted advisor, mentor or business coach could be the difference between success and failure.
With Brian Tracy qualifying the calibre of the assembled authors, readers can be assured of finding a host of expert practitioners sharing their thoughts, so while you might not recognise all the names, you know they mean business. No doubt like Sally, they all have their raving fans proudly sharing how their own business advisor has been published in a book with Brian Tracy.
Great to dip into, if you would like to buy Counter-Attack Business Strategies For Explosive Growth in the New Economy will take you to the hardback copy on Amazon and for the Kindle version click here: Counter-Attack: Business Strategies for Explosive Growth in the New Economy (Kindle) (Amazon affiliate links for Nigel Morgan of Morgan PR)
The approach of collating the expertise of others was an approach taken by Jack Canfield wrote The Success Principles: How to get from where you are to where you want to be, which cherry picks – and honestly attributes – gems from other well-known business gurus. Telling you the books that he has been inspired by allows Canfield’s readers to make choices on future reading.
Ever helpful, links to Amazon: The Success Principles: How to get from where you are to where you want to be, and for those Kindle fans amongst you The Success Principles is also available electronically. (Amazon affiliate links)
Always keen to share PR savvy gems for our readers, do take a look at these two photographs kindly supplied by the talented Berkshire commercial photographer Mike Samuels taken at a recent Newbury Business Group meeting.
On the right is a traditional book-signing type photograph and on the left is something a bit more fun but telling the same story. Imagine you were a news editor deciding whether or not to run a story? The more entertaining photograph could be the difference between being published or not.