Do you use video? Clever PR demonstrated by bulletproof glass video

Tuesday 6 September, 2011

How about this for some clever public relations? With the delightfully nice line that he stands behind his product, the CEO of the Texas Armoury Corporation reveals what it is like to be shot at with an AK47 - safely behind the bullet proof glass his company makes.

Pretty cool eh? On YouTube some comments claim it has been faked, but I doubt that the company would be daft enough to fake something their product is actually supposed to deliver - especially bulletproof glass!

Now you might not make something as exciting as this which you can demonstrate with an exciting video, but stop and think if a video can demonstrate what you actually do? It may not go viral, but it will surely illustrate your business to potential clients.

Simply showing these prospects who you are is a step in the right direction when most businesses only use stock photos to promote themselves on a website. Think how impressed you are when you see a video to illustrate a business?

Morgan PR is a leading social media and public relations consultancy in Berkshire and we often advise our clients on the best use of video as part of a coherent PR strategy and of course social media is the perfect way to ensure your video is seen by the biggest audience.

Do contact Morgan PR if we can help you make the most of PR and social media - and we promise not to wave guns around! Incidentally, Nigel Morgan of Morgan PR was almost shot with an AK47 in Albania once upon a time - but to hear that story you need to call 0845 0033 666!